| Human Profile | |
| Name: | Hailey Rhode Bieber |
| Birthday: | November 22, 1996 (age 29 years), Born in Tucson, Arizona |
| Height: | 5'8" (173 cm) |
| Education: | Eastern Christian School Homeschooled (No Diploma) American Ballet Theatre, Ballet |
| Subscribers: | 2.67M |
| Views: | 208,070,311 |
| YouTube Revenue: | $208.1K - $1M |
| Videos: | 127 |
| Channel Created: | March 2021 |
Overview
Hailey Rhode Bieber is an American model, media personality, and entrepreneur known for her career in high fashion and for founding the skincare brand Rhode.
Latest News (May 2, 2026): Hailey Rhode Bieber was recently featured on the cover of TIME's 'Most Influential Companies' issue, where she discussed her ongoing role as chief creative officer at Rhode and her future ambitions as an entrepreneur. In the accompanying interview, she reflected on the challenges of balancing business expansion with motherhood.
Early Life and Family
Hailey Rhode Bieber was born on November 22, 1996, in Tucson, Arizona. Her father is actor Stephen Baldwin, the youngest of the four Baldwin brothers, making actor Alec Baldwin her uncle. Her mother is the graphic designer Kennya Baldwin (née Deodato), who is of Brazilian heritage. Bieber’s maternal grandfather is the Grammy Award-winning Brazilian musician Eumir Deodato. She has an older sister, Alaia Baldwin.
Before her modeling career, Bieber trained as a classical ballet dancer for 12 years but had to stop due to a foot injury. For her education, she was largely homeschooled from the eighth grade through high school.
Modeling Beginnings
Hailey Rhode Bieber’s modeling career began in 2014 when she signed with Ford Models. Her first commercial campaign was for the clothing brand French Connection in the winter of that year. In October 2014, she made her runway debut, walking for Topshop and French designer Sonia Rykiel. By December, she had participated in a photo session for Love magazine.
The following year, Bieber was photographed for American Vogue and Teen Vogue. She secured her first magazine cover for Jalouse magazine in April 2015, appearing alongside model Lucky Blue Smith. That same year, she also featured on the covers of the Dutch edition of L’Officiel and the American edition of Wonderland. Her early career also included advertising for Ralph Lauren and runway appearances for Tommy Hilfiger.
Rise to Prominence
In March 2016, Bieber signed with the high-profile agency IMG Models, marking a significant step in her career. She was featured on the cover of Marie Claire in May, which described her as a “fresh face”. Throughout this period, she appeared in campaigns for major brands including Guess, Tommy Hilfiger, and Ralph Lauren.
Bieber’s runway work continued with appearances for designers like Moschino, Dolce & Gabbana, and Elie Saab. She became a frequent presence in international fashion magazines, gracing the covers of Vogue, Harper’s Bazaar, and Elle. By 2019, she was named the face of Levi Jeans.
Major Projects
YouTube Channel
In March 2021, Bieber launched her own YouTube channel. The channel features a variety of content, including skincare routines, travel vlogs, and a talk show series titled “Who’s in My Bathroom?”, where she conducts candid interviews with celebrity guests like Kendall Jenner in her bathroom. She also uses the platform to discuss topics such as mental health and her faith.
Rhode
In June 2022, Bieber founded her skincare brand, Rhode, a name derived from her middle name. The brand was launched with a minimalist approach, initially offering three products: the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. Rhode’s marketing emphasizes clean ingredients and accessible pricing, which has contributed to its significant commercial success. The brand’s launch was highly anticipated, with a waitlist of over 100,000 people for its initial products. Rhode expanded its retail presence by launching in Sephora stores, where it became the retailer’s biggest North American brand debut ever.
Television Hosting
From 2017 to 2019, Bieber co-hosted the TBS celebrity rap battle competition show Drop the Mic alongside rapper Method Man. The show, executive-produced by James Corden, featured celebrities competing against each other in rap battles.
Personal Life
Hailey Rhode Bieber has been in a relationship with Canadian singer Justin Bieber since they rekindled their romance in June 2018, after having dated previously between 2015 and 2016. They became engaged in July 2018 and confirmed their marriage in November of the same year. They held a second, larger wedding ceremony in South Carolina on September 30, 2019. The couple announced they were expecting their first child in May 2024, and their son was born in August 2024. Bieber was raised in a Christian family and continues to be open about her faith.