| Human Profile | |
| Name: | Joshua Kenneth Richards |
| Birthday: | January 31, 2002 (age 24 years), Born in Toronto, Canada |
| Height: | 5'11" (180 cm) |
| Education: | St. Mary Catholic Secondary School (Dropped Out) |
| Subscribers: | 2.06M |
| Views: | 269,795,895 |
| YouTube Revenue: | $269.8K - $1.3M |
| Videos: | 409 |
| Channel Created: | January 2017 |
Overview
Joshua Kenneth Richards is a Canadian social media personality, entrepreneur, actor, and recording artist, recognized for his early entrepreneurial ventures, co-founding the Sway House collective, and establishing companies such as TalentX Entertainment, Ani Energy, and CrossCheck Studios (with an Amazon first-look deal), alongside co-hosting the BFFs podcast.
Latest News (Feb 2, 2026): continues creating content and engaging with their audience
Early Life and Education
Joshua Kenneth Richards was born on January 31, 2002, in Toronto, Ontario, Canada. He spent his formative years in the town of Cobourg, Ontario. His parents are Derward and Chloe Richards. His father worked as a businessman, while his mother was a homemaker. Richards has two younger siblings, a sister named Olivia and a brother named William. He attended St. Mary Catholic Secondary School in Cobourg. Richards eventually dropped out of high school to move to Los Angeles and pursue his social media career. At the age of 13, he demonstrated an early entrepreneurial spirit by launching a hockey apparel company called Berserk Hockey.
Social Media Beginnings
Richards began to build a social media presence at the age of 14 on the platform Musical.ly, which would later become TikTok. He gained initial traction by posting lip-sync and dance videos from his home. After the platform’s transition to TikTok, his following grew significantly. His content on the platform often includes dancing, lip-syncing, comedy skits, and sports-related videos. In 2019, Richards became a founding member of the social media collective known as Sway House.
Rise to Prominence
In January 2020, Joshua Kenneth Richards, along with other social media personalities, co-founded the creator collective Sway House. The group resided in a mansion in Bel Air, Los Angeles, where they created content collaboratively. During his time with the collective, Richards was involved in the creation of the diss track “Still Softish,” which was a response to a public dispute.
Richards and other members of Sway House faced criticism for hosting large parties at their residence during the COVID-19 pandemic, which led to the local authorities disconnecting their utilities. In May 2020, Richards announced his departure from Sway House to focus on his business ventures.
Business Ventures and Media Projects
Joshua Kenneth Richards has been involved in a number of entrepreneurial endeavors. He is a co-founder of the talent management company TalentX Entertainment. Additionally, he co-founded the energy drink company Ani Energy with fellow social media personality Bryce Hall. The brand secured a distribution deal with Walmart.
Richards is also the CEO of CrossCheck Studios, a production company he established with a focus on creating content for a Gen Z audience. The company has a first-look deal with Amazon to develop television content. In addition to his business ventures, he co-hosts the podcast BFFs with Dave Portnoy and Brianna LaPaglia, which is associated with Barstool Sports. He has also ventured into acting, with roles in the films Brother’s Keeper and Summertime Dropouts. Furthermore, he signed a recording contract with Warner Records.
Personal Life
Joshua Kenneth Richards remains active in his various business and media projects. His YouTube channel, with the ID UCMhyesTXP5MZO7l2cxv9xKw, features a variety of content, including vlogs and challenge videos. He has been publicly linked to fellow social media personality Nessa Barrett. His personal life and relationships have often been a subject of discussion and speculation among his followers. He has openly discussed the challenges of navigating public relationships while maintaining a significant online presence.