| Human Profile | |
| Name: | Ashton Kirkland |
| Subscribers: | 605K |
| Views: | 197,371,747 |
| YouTube Revenue: | $197.4K - $986.9K |
| Videos: | 2936 |
| Channel Created: | October 2016 |
Overview
Ashton Kirkland is a fragrance expert, YouTube creator, and creative director known for making the world of fragrance accessible through his popular Gents Scents YouTube channel, which has over 600,000 subscribers, and as the Creative Director of his own fragrance brand, Galleria Parfums.
Latest News (Nov 26, 2025): Gents Scents recently uploaded a video titled "Top 10 Winter DESIGNER Fragrances For 2025/2026 - Men's Designer Fragrances" to their YouTube channel two days ago, accumulating 33K views. They also posted "I Own 100s of Clone Fragrances - These Are the 20 Best" one day ago, which has 29K views, and "Keep 15 Winter Fragrances For Life - Trash The Rest," with 3.9K views, just two hours ago.
The Architect of Scent: The Story of Ashton Kirkland and Gents Scents
In the ever-expanding universe of YouTube, a unique niche has been carved out by creators who dedicate their channels to the art and science of fragrance. Among them, Ashton Kirkland, the face behind the popular channel Gents Scents, has emerged as a prominent and trusted voice. With a passion for perfumery that is both palpable and infectious, Kirkland has built a community of scent enthusiasts who turn to his expertise for guidance in the often-overwhelming world of fragrances.
From a Whiff of Inspiration to a Digital Destination
The Gents Scents YouTube channel, with the ID UC9IImcLkUdmURWtQhxu8VwQ, was launched on October 3, 2016. The inaugural video, a review of a Jimmy Choo cologne, marked the beginning of what would become a significant presence in the online fragrance community. Kirkland's journey into the world of scents, however, started much earlier. His first fragrance memory is of his father wearing Ralph Lauren Polo Green, a classic scent that left a lasting impression.
Possessing a personal collection of over 2,000 fragrances, Kirkland's deep-seated passion for the olfactory arts is evident. This extensive personal library of scents laid the foundation for a channel that would be built on a wealth of knowledge and a genuine desire to share it with others. While his exact birthdate is not publicly known, his content reflects a mature and discerning approach to the world of perfumery.
The Ever-Evolving Bouquet of Content
Initially, Gents Scents focused primarily on traditional fragrance reviews and "Top 10" lists, offering viewers curated selections for various occasions and seasons. Over the years, Kirkland has strategically expanded his content to keep his audience engaged and address new trends within the fragrance world.
A notable evolution in his content strategy is the introduction of videos aimed at educating consumers about counterfeit fragrances. These videos provide valuable insights into how to spot fake products, a growing concern for fragrance buyers. Furthermore, Kirkland has introduced more interactive and community-driven formats, such as his series "roasting" viewer-submitted fragrance collections. This lighthearted and engaging format has fostered a stronger sense of community and provided a platform for his subscribers to be directly involved in the channel's content.
His content is often described as light, accessible, and easy to follow, making the sometimes-intimidating world of fragrance approachable for newcomers while still offering valuable insights for seasoned collectors.
Cultivating a Community of Fragrance Fanatics
Ashton Kirkland has successfully cultivated a loyal following by being a relatable and trustworthy figure in the fragrance community. He frequently interacts with his audience through Q&A sessions, where he thoughtfully answers their questions and provides personalized recommendations. The inclusion of viewer-submitted content, such as the fragrance collection "roasts," further strengthens the bond between Kirkland and his subscribers.
Giveaways have also been a recurring feature on the Gents Scents channel, often to celebrate subscriber milestones. These events serve as a token of appreciation to his dedicated audience and generate excitement within the community. His collaborative spirit is also evident through his interactions and occasional video collaborations with other fragrance YouTubers, fostering a sense of camaraderie within the niche.
Milestones in a Scented Journey
A significant milestone in Ashton Kirkland's career was the launch of his own fragrance brand, Galleria Parfums, in 2020. Serving as the brand's Creative Director, Kirkland translated his years of experience and refined palate into a collection of original scents. This move from reviewer to creator marked a major step in his professional journey and was a testament to his deep understanding of perfumery.
With over 600,000 subscribers, the Gents Scents channel has a significant and dedicated following. Kirkland has also collaborated with established brands, such as Michael Malul London, to create his own signature scents, further solidifying his position as a respected figure in the fragrance industry.
The Olfactory Architect: Shaping the Fragrance Conversation
Ashton Kirkland's impact extends beyond his subscriber count. He has played a crucial role in making the world of fragrance more accessible to a broader audience. By demystifying complex scent profiles and offering practical advice, he has empowered consumers to make more informed decisions about their fragrance purchases.
His willingness to address pressing issues within the community, such as the proliferation of fake fragrances, demonstrates a commitment to consumer advocacy. By educating his viewers, he helps to protect them from counterfeit products and promotes a more transparent marketplace. Through his engaging and informative content, Kirkland has undoubtedly inspired a new generation of fragrance enthusiasts and has contributed to the growing popularity of fragrance as a hobby and a form of self-expression.
The Scent of Tomorrow: What Lies Ahead for Gents Scents
While Ashton Kirkland has not publicly announced a detailed roadmap for the future of Gents Scents, his current trajectory offers some clues. His recent foray into educational content about counterfeit fragrances suggests a continued commitment to consumer protection and a desire to delve deeper into the industry's complexities.
Given the success of Galleria Parfums, it is likely that he will continue to dedicate a portion of his content to his own brand, offering behind-the-scenes glimpses into the creative process and announcing new releases. The continued popularity of his interactive content formats suggests that audience engagement will remain a cornerstone of his channel's strategy. As the world of fragrance continues to evolve, viewers can expect Ashton Kirkland to remain at the forefront, guiding them through new trends and discoveries with his characteristic passion and expertise.