| Human Profile | |
| Name: | Amanda Diaz |
| Birthday: | November 17, 2000 (age 25 years), Born in Havana, Cuba |
| Subscribers: | 779K |
| Views: | 8,177,602 |
| YouTube Revenue: | $8.2K - $40.9K |
| Videos: | 77 |
| Channel Created: | July 2014 |
Overview
Amanda Diaz is a Cuban-American beauty influencer, professional makeup artist, and social media personality who rose to prominence for her makeup and fashion content across YouTube, Instagram, and TikTok, collaborating with high-profile brands such as Dior and CoverGirl, earning recognition from Forbes, and advocating for immigration, Latina empowerment, and mental health.
Latest News (Feb 2, 2026): Amanda Diaz was one of over 100 prominent Latine artists who signed a high-profile open letter to Hollywood on January 30, 2026, protesting the casting of a non-Latina lead in the A24 film *Deep Cuts*. Additionally, she was featured in several "best dressed" highlights for her appearance at the 68th Annual Grammy Awards held on February 1, 2026.
Early Life and Family Background
Amanda Diaz was born on November 17, 2000, in Havana, Cuba. At the age of five, she and her family immigrated to the United States as political refugees and settled in Florida. Growing up, Diaz experienced a significant culture shock and faced a language barrier. She learned English by watching YouTube videos, particularly makeup tutorials and lifestyle vlogs. Diaz has spoken about the challenges her family faced while assimilating, with her father working multiple jobs to support the family. She has a younger sister named Aniela. Diaz attended a local high school in Florida and later enrolled in a local private university.
Career Beginnings on YouTube
Amanda Diaz launched her self-titled YouTube channel in July 2014. Her early content focused on her passion for makeup, fashion, and travel. She began her career as a professional makeup artist at the age of 14. Her first video was titled “Huge Haul! (Sephora, Colourpop, LuLu’s, etc.).” From the beginning, she shared makeup tutorials, product reviews, and fashion hauls, gradually building an audience.
Rise to Prominence
Diaz’s consistent content creation across multiple platforms contributed to her growing popularity. In addition to YouTube, she became active on Instagram in 2017, where she shares her outfits and makeup looks. Her presence on TikTok further expanded her reach, where her lip-syncing videos and fashion content attracted millions of followers. Her audience is primarily composed of young women inspired by her beauty advice and representation of the Latina community.
Major Projects and Collaborations
As a prominent beauty influencer, Amanda Diaz has collaborated with numerous high-profile brands, including Dior, Ralph Lauren, YSL, and Garnier. She also partnered with CoverGirl for its inaugural #BEACOVERGIRL contest, where she served on the board of trustees. Beyond the beauty industry, she has worked with companies like Colgate. Her influence has been recognized by Forbes, which named her to its “30 Under 30” list for social media and its “Top Creators Fashion 50” list.
Advocacy and Personal Life
Amanda Diaz uses her platform to advocate for various social and political causes. As a former political refugee, she has been vocal about her experiences with immigration and assimilation. She has worked with Poderistas, a nonprofit organization that empowers the Latina community, and visited the White House to discuss voting rights with Vice President Kamala Harris. Diaz has also supported asylum seekers at the U.S.-Mexico border through the nonprofit This Is About Humanity. Additionally, she speaks openly about mental health, aiming to destigmatize the topic for her followers. In her personal life, Diaz has been in relationships with fellow social media personalities Joey Chavez and Kio Cyr.