| Human Profile | |
| Name: | Alix Ashley Earle |
| Height: | 5'6" (168 cm) |
| Education: | Red Bank Catholic High School (Diploma) University of Miami (BS), Marketing |
| Subscribers: | 321K |
| Views: | 41,303,685 |
| YouTube Revenue: | $41.3K - $206.5K |
| Videos: | 278 |
| Channel Created: | July 2022 |
Overview
Alix Ashley Earle is an American social media personality, marketing influencer, and podcaster known for her authentic “Get Ready With Me” (GRWM) videos on TikTok, where she candidly discusses personal experiences such as acne and anxiety, establishing a notable impact on consumer purchasing habits and hosting the Hot Mess with Alix Earle podcast.
Latest News (Feb 8, 2026): Alix Earle recently attended high-profile pre-Super Bowl LX events including the Madden Bowl and GQ Bowl fashion show, where her presence alongside Tom Brady sparked renewed social media speculation. She also documented a viral 25-hour birthday celebration for her best friend in Miami and was announced as a special guest star for upcoming dates on the 2026 Dancing with the Stars: Live! tour.
Early Life and Education
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey, to Thomas “TJ” Earle and Alisa Maniaci. Her father is a construction magnate, heading the family-owned company Earle. Her parents divorced, and her father later married Ashley Alexandra Dupré. Earle has a younger sister, Ashtin, and several half-siblings.
Earle graduated from Red Bank Catholic High School in 2019. During her high school years, she interned at her family’s business, creating social media posts. She then attended the University of Miami, where she graduated in 2023 with a degree in marketing from the Miami Herbert Business School.
Career Beginnings
Earle began her social media career in February 2020 as a freshman at the University of Miami, posting videos on TikTok. Initially, her content consisted of typical college-life posts, and she aimed to project a “picture-perfect” persona. Before her significant rise to fame, she also worked at Hazel Boutique in New Jersey and was a marketing intern for her family’s construction company.
Rise to Prominence
Earle’s breakthrough on TikTok occurred in late 2022. Her popularity surged when she began posting “Get Ready With Me” (GRWM) videos, where she would do her makeup while candidly discussing her personal life, including her struggles with acne, anxiety, and college experiences. This relatable and authentic approach resonated with a large audience, particularly young women.
Her follower count grew exponentially; she went from under 300,000 TikTok followers in the fall of 2022 to over two million by the end of the year. This rapid growth was attributed to her authenticity, with followers appreciating her openness about topics often curated on social media. Her influence on consumer purchasing habits became known as the “Alix Earle Effect,” where products she featured in her videos would often sell out quickly.
Major Projects and Ventures
Building on her social media success, Earle has expanded into several other ventures. She has collaborated with numerous major brands, including L’Oreal, Airbnb, and Amazon.
In September 2023, she launched her podcast, Hot Mess with Alix Earle, in partnership with Alex Cooper’s Unwell Network. The podcast debuted at the top of Spotify’s charts. In early 2025, it was reported that the podcast had parted ways with the Unwell Network. On the podcast, she and her sister, Ashtin, discuss a range of topics, from their family dynamics to personal challenges.
Impact and Personal Life
Earle’s impact is largely defined by her transparent and relatable online presence. She openly discusses her mental health, including her use of medication for anxiety, and has spoken about her past struggles with an eating disorder and body dysmorphia. This candor has fostered a strong connection with her audience, who often view her as a “big sister” figure. However, she has also faced some controversies, including discussions around her promotion of a hair oil traditionally used by Black women and the surfacing of an alleged past social media post with a racial slur.
In her personal life, Earle had a public relationship with baseball player Tyler Wade in 2022. She later began dating NFL player Braxton Berrios. She often features her family, including her sister and parents, in her social media content, presenting a blended family dynamic.