| Human Profile | |
| Name: | Lance Baker |
| Height: | 6'0" (183 cm) |
| Subscribers: | 445K |
| Views: | 325,465,199 |
| YouTube Revenue: | $325.5K - $1.6M |
| Videos: | 767 |
| Channel Created: | January 2015 |
Overview
Lance Baker is an American barber and content creator known for his social media videos featuring haircut transformations and for founding the hair care brand Based Bodyworks.
Latest News (Mar 24, 2026): There are no newsworthy updates, recent content uploads, or specific activities reported for Lance Baker within the past 7 days.
Early Life and Education
Lance Baker was born on July 15, 2002, in the United States. He grew up in the Bay Area of California. From a young age, Baker had an interest in creating videos, making Minecraft videos and vlogs during his high school years. His interest in barbering also began in his teens, and he started cutting hair around the age of 14 or 15. After high school, Baker attended barber school to formally pursue his passion.
Career Beginnings
Baker began his YouTube channel in May 2017, with his first video being a vlog about getting a haircut. For years, he primarily gave haircuts from his parents’ garage, charging around $30. His initial motivation for creating hair-related content was to attract more clients. He also started sharing his early work on Instagram, which included casual grooming sessions with friends and outdoor barbershop setups.
Rise to Prominence
Baker’s breakthrough came with his presence on TikTok, which he started in 2021. While still in barber school, he began posting videos showcasing his haircutting skills. His content, particularly dramatic haircut transformations, gained significant traction, and by the time he graduated, he had amassed between 300,000 and 400,000 followers on the platform. This success on TikTok led him to focus on content creation full-time rather than seeking employment in a traditional barbershop. His fast-paced, visual before-and-after edits resonated with a Gen Z and millennial audience interested in personal appearance.
YouTube Content and Entrepreneurship
On his YouTube channel, Lance Baker produces a variety of content, including haircutting tutorials, challenges, and collaborations with other grooming influencers. His videos are noted for their educational value, demonstrating his technical skills in detail. In addition to his social media presence, Baker is the founder of the hair care brand Based Bodyworks. He integrates his products into his video content, using the platform to demonstrate their effectiveness in real-world scenarios. His content has expanded to include vlogs about his life, such as his move to Los Angeles and his interest in fitness.
Personal Life
Originally from the Bay Area, Baker has since relocated to Los Angeles to further his content creation career. He maintains a connection with his family, who still reside in his hometown. In interviews, he has mentioned his nephew and grandmother, who watches his vlogs. Beyond barbering and content creation, Baker is passionate about fitness and often includes gym-related content in his videos.