| Human Profile | |
| Name: | Emma Pritchard |
| Birthday: | July 22, 2001 (age 24 years), Born in Boston, Massachusetts |
| Height: | 5'6" (168 cm) |
| Education: | Nauset Regional High School (Diploma) |
| Subscribers: | 373K |
| Views: | 67,420,489 |
| YouTube Revenue: | $67.4K - $337.1K |
| Videos: | 760 |
| Channel Created: | May 2016 |
Overview
Emma Pritchard is an American social media personality and co-founder of Pritch Collective, recognized for her aesthetically pleasing and routine-focused lifestyle, fashion, beauty, and wellness content, including her annual “Vlogmas Day” series, and is married to professional basketball player Payton Pritchard.
Latest News (Feb 17, 2026): Emma Pritchard went viral on social media after sharing sun-filled vacation content and a Valentine's Day message while traveling with her husband during the NBA All-Star break. She also recently appeared as a featured guest on the NBC Sports Boston series "Beyond Bakemas," where she collaborated with host Ann Michael Maye to discuss her lifestyle brand and digital content career.
Early Life and Family
Emma Pritchard was born Emma MacDonald in Boston, Massachusetts. She and her older sister, Maggie MacDonald, who is also a YouTuber, grew up on Cape Cod. Pritchard has spoken about her childhood on the Cape, sharing memories of spending time at her favorite beach, a place that holds personal significance as it is where she later became engaged. She attended local schools on Cape Cod.
Career Beginnings
Pritchard began her social media career on Instagram, posting her first photo in March 2014. She later expanded to YouTube, launching her self-titled channel. Her early content included vlogs documenting her life as a high school student, such as “A DAY IN MY LIFE AS A SENIOR IN HIGH SCHOOL.”
Rise to Prominence
Pritchard’s YouTube channel gained traction with its consistent and calming aesthetic. Her content often revolves around lifestyle, fashion, beauty, and wellness. She is known for her routine-focused videos, including morning and evening routines, “what I eat in a day” videos, and organizational content. Her annual “Vlogmas Day” series, a series of daily vlogs leading up to Christmas, has become a staple on her channel.
Her subscriber count grew steadily, and she also cultivated a significant following on other platforms like TikTok and Instagram. Collaborations with her sister, Maggie MacDonald, and videos featuring her then-boyfriend and now-husband, Payton Pritchard, also contributed to her growing audience.
Content and Brand Collaborations
Pritchard’s content is characterized by a minimalist and aesthetically pleasing visual style, often featuring neutral tones and a serene atmosphere. She frequently films vlogs that offer viewers an in-depth look into her daily life, covering topics from fitness and health to home decor and travel. Recurring themes in her videos include “Week in My Life,” “Monthly Reset,” and “What I Eat in a Day.”
She has worked with a number of brands, including David Yurman and Clinique. She has also partnered with the clothing and lifestyle brand Life is Good.
In addition to her individual content, Pritchard has appeared on other platforms, including the NBC Sports Boston baking show “Beyond Bakemas” as a guest.
Personal Life
Pritchard is married to professional basketball player Payton Pritchard. The couple’s relationship has been a recurring topic in her vlogs. They were married in a ceremony on Cape Cod. The wedding was officiated by former NBA player Blake Griffin, a friend of the couple.
Pritchard and her husband reside in the Boston area. She co-founded Pritch Collective, a luxury lifestyle and loungewear brand, with her husband and his sister. The brand focuses on simple and unique designs.