| Human Profile | |
| Name: | Lucas Emanuel Uria Theis |
| Birthday: | March 3, 1996 (age 29 years), Born in Argentina |
| Education: | No College |
| Subscribers: | 460K |
| Views: | 1,746,327 |
| YouTube Revenue: | $1.7K - $8.7K |
| Videos: | 4 |
| Channel Created: | October 2021 |
Overview
Luke Belmar is an Argentine online entrepreneur and educator, known for his self-proclaimed “rags-to-riches” journey, early ventures in e-commerce and cryptocurrency, and as the founder of Capital Club, a membership platform offering educational content and networking for entrepreneurs, despite facing controversies regarding his background narrative and various legal challenges.
Latest News (Dec 27, 2025): Luke Belmar 👽's YouTube channel saw minor daily fluctuations in views, gaining around 40-80 views per day between December 20 and December 25, 2025, with his subscriber count holding steady at 460K. There were no new streams, video uploads, social media announcements, collaborations, events, or newsworthy developments reported within the past seven days.
Early Life and Background
Lucas Emanuel Uria Theis, known publicly as Luke Belmar, was born in Argentina in 1996. Accounts of his early life often highlight a narrative of humble beginnings. He states that he comes from a family of missionaries who worked in Cuba during Fidel Castro’s leadership and that his parents later took him to Argentina. At the age of 16, he reportedly moved to the United States with only $200.
Upon arriving in the U.S., he took on various manual labor jobs to support himself, including pressure washing basketball courts and cleaning toilets. This period of his life is often cited as formative to his work ethic. While Belmar presents a “rags-to-riches” story, some accounts have questioned this narrative, suggesting that his family was not impoverished and that he attended college, which contradicts some of his claims of self-education out of necessity. There are also reports that his brother, Nate, had a career in acting and modeling in the U.S. prior to Belmar’s rise.
Career Beginnings in E-commerce and Crypto
After a period of working odd jobs, Lucas Emanuel Uria Theis ventured into the digital economy. His initial focus was on e-commerce, particularly dropshipping, and he also became an early investor in cryptocurrency. He taught himself digital marketing and began running Facebook ad campaigns for various businesses, which led to the launch of his own e-commerce stores.
In 2016, he began investing in cryptocurrencies like Bitcoin and Ethereum. He has stated that he used cash tips from his waiting tables job to purchase Bitcoin when it was valued at a few hundred dollars. These early investments in the cryptocurrency market would later contribute significantly to his wealth, especially during the market boom in subsequent years.
Rise to Prominence and Capital Club
The launch of his YouTube channel, Capital Club, marked a significant turning point in his career, establishing him as a prominent online personality. Capital Club was founded in 2019 as a private, decentralized network for entrepreneurs. The platform offers educational content, networking opportunities, and focuses on topics such as wealth creation, biohacking, and business development.
Capital Club operates on a membership model, providing access to a range of courses and a community of like-minded individuals. The platform’s content includes series such as “Datasets with Luke Belmar” and “Money Talks,” which feature conversations with various business and finance professionals. The business model for Capital Club has been described as a social funnel, where short-form content on social media platforms attracts a wide audience, which is then directed to his longer-form content and ultimately to the paid membership of Capital Club.
Controversies and Legal Issues
Lucas Emanuel Uria Theis has been the subject of several controversies and legal challenges. A significant point of contention is the narrative of his background, with some reports alleging that his “rags-to-riches” story is largely fabricated to enhance his public image. His use of the name “Luke Belmar” instead of his birth name has also drawn scrutiny, with some suggesting it is an attempt to obscure his past.
In late 2025, a federal lawsuit was filed by his former business partner, Steve Tan, accusing him of fraud, breach of trust, and secretly siphoning funds from their joint venture, Capital Club. The lawsuit alleges that Theis used company resources to launch a competing crypto-focused business called Gem Hunters, from which he personally profited. The suit also claims that Tan invested over $4 million to build Capital Club’s infrastructure and marketing, only to be locked out of the company by Theis.
Additionally, legal documents from Puerto Rico show that “Lucas Emanuel Uria Theis” and his wife were sued by Sabanera Residential Hold LLC for breach of lease, with the lawsuit alleging $186,000 was owed after an early lease termination. Criticisms of Capital Club have also surfaced, with some former members describing it as a “glorified Discord server” and questioning the value and depth of the courses offered.
Personal Life
Details about Lucas Emanuel Uria Theis’s personal life are relatively private, though it is known that he has a brother named Nate Belmar, who is also an online personality focused on fitness and wellness. Legal documents confirm he is married to Lara Elyse Uria Theis. He remains active on social media, where he continues to promote Capital Club and his views on entrepreneurship and personal development.