| Human Profile | |
| Name: | Marta Díaz |
| Birthday: | October 30, 2000 (age 24 years), Born in Seville, Spain |
| Height: | 5'6" (168 cm) |
| Education: | Spanish Bachillerato (Título de Bachiller), Social Sciences |
| Subscribers: | 1.98M |
| Views: | 204,214,964 |
| YouTube Revenue: | $204.2K - $1M |
| Videos: | 233 |
| Channel Created: | August 2018 |
Origin of Marta
Marta Díaz launched her YouTube channel in 2018 and quickly became one of Spain's most recognizable internet personalities. Hailing from Seville, she captivated a massive audience by sharing authentic vlogs about her daily life, fashion, and beauty routines.
Marta's Content Style
Díaz's channel features high-quality lifestyle content. Her videos often feature luxury shopping hauls, travel diaries from destinations like the Maldives and Dubai, "Get Ready With Me" sessions, and personal vlogs. She is known for her polished editing style and keen eye for fashion, consistently showcasing the latest trends and collaborating with high-end brands.
"La vida de Marta Díaz" Docuseries
In 2023, she gave her followers a behind-the-scenes look at her world with the Amazon Prime Video docuseries, "La vida de Marta Díaz." The series explored the pressures of being a full-time content creator, the intricacies of her business, and the emotional challenges she faced, including her widely publicized breakup with footballer Sergio Reguilón.
Crossover Collaboration with Marlon Garcia
In July 2025, Marta expanded her content into the live-streaming world through a collaboration with fellow creator Marlon Lundgren Garcia. Their primary interaction was a joint Twitch stream titled "MARLON x MARTA DIAZ!! 🇪🇸 SPAIN, MADRID DAY ONE ! 🇪🇸 🇪🇸". During the stream, they engaged with their audiences live from Madrid, sharing their experiences on their first day together in the city. This crossover allowed both creators to tap into each other's fanbases.
Marta's Career Success
Beyond her success as a creator, Marta Díaz is a savvy entrepreneur. She has built a powerful personal brand that attracts collaborations with major international companies in fashion and beauty, such as Dior, Guerlain, and L'Oréal. Her influence makes her a key figure in influencer marketing in Spain, and she has graced the covers of magazines like Forbes, which named her the Best Lifestyle Influencer of 2022.